Reputation Management

Online reputation management is the process of controlling the perception of a person, brand, company or organization in the digital world and creating a positive image. Since most people today make their decisions based on the research they do on the internet, it is very important for the online reputation to be strong and positive.

Why is it important?

• Decision Making Process: People do research on the internet before making a decision about a product, service or person. Negative content can be influential in this process.
• Customer Trust: A strong online reputation increases customers' trust in the brand.
• Competition with Competitors: Having a positive image in the online environment provides an advantage when competing with your competitors.
• Preparedness for Crises: Good reputation management minimizes damage to the brand in times of crisis.

As a result, online reputation management is a strategic process that allows you to shape, protect and develop your perception in the digital world. This increases the success and reliability of your brand in the long term.

Perception Management

Online perception management is the process of shaping and directing the perception that a person, brand or organization creates on people on digital platforms. This process is carried out by effectively conveying the right messages, content and visuals to the target audience. The aim is to create a desired image and ensure the continuity of this image.

Why is Online Perception Management Important?

• Creating Impressions: People often get their first impressions about brands or people from digital platforms. Creating the right perception is critical to making a positive first impression.
• Trust and Loyalty: A positive perception creates trust in the target audience, which increases loyalty in the long term.
• Competitive Advantage: Proper perception management helps you widen the gap between you and your competitors and stand out in the sector.
• Crisis Management: In times of misunderstanding or crisis, a good perception management process minimizes the negative effects that may occur.

Basic Components of Online Perception Management

1. Strategic Message Management:
• Creating clear, impressive and strategic messages for your target audience.
• Consistent delivery of these messages.

2. Social Media Management:
• Creating an active presence on social media platforms.
• Shaping perception positively with the right visuals and effective content.
• Responding proactively and constructively to negative comments or feedback to give.

3. Content Management:
• Producing content such as blog posts, videos, infographics that will support perception.
• Attracting attention with interesting and original content that suits the needs of the target audience.

4. Search Engine Management (SEO):
• Ensuring that positive content about the brand stands out in search engines.
• Reducing the visibility of negative results.

5. Reputation and Perception Monitoring:
• Regularly following the conversations and comments about your brand.
• Instantly noticing and intervening in negative perception.

6. Campaign and Advertising Strategies:
• Shaping the perception of your target audience with the right advertising campaigns.
• Focusing on campaigns that especially emphasize brand values.

Difference Between Perception Management and Reputation Management

• Perception Management: The target audience's perception of you It focuses on directing what you think and how you feel. It is more aimed at creating an emotional bond and impression.
• Reputation Management: It focuses on maintaining the perception of reliability, quality and professionalism in a more concrete way.

Results of Online Perception Management

• Positive Image: Creates a positive perception about the brand or person.
• Strong Connections: Establishes an emotional bond with the target audience and creates loyalty.
• Prepared for Crises: Reduces the risk of damage by managing perception in crisis situations.
More Recognition: Increases brand awareness by shaping perception.

Crisis Management

Online crisis management is the process of controlling the negative situations that a brand, person or organization encounters on digital platforms, minimizing their effects and preventing possible reputation loss. Due to the fast nature of the internet and social media, even a small problem can quickly become a major crisis. Online crisis management requires proactive, strategic and fast action in such situations.

The Purpose of Online Crisis Management

• To quickly identify and intervene in crisis situations.
• To protect the reputation of the brand or person and prevent loss of trust.
• To correct the perception and ensure reputation repair after the crisis.

How Do Online Crises Occur?

• Negative Customer Reviews: Negative reviews spread on social media or complaint platforms.
• Incorrect Information or Claims: Incorrect information or speculations spread about the brand.
• Service or Product Problems: Product quality, service errors or unexpected problems.
• Social Media Crises: A wrong post, an inappropriate content or a misunderstood message of the brand.
• Competition and Sabotage: Negative content spread deliberately by competitors or malicious people.

Online crisis management, a correct strategy and aims to protect the reputation of the brand by controlling negative situations with rapid intervention. Being prepared and taking the right steps can successfully guide the brand in times of crisis.

Twitter Trend Topic

Twitter Trend Topic (TT) service is a digital marketing service provided to ensure that a specific topic, brand, person or campaign becomes popular among Twitter users and is included in the "Trends" section of Twitter. This service is preferred by individuals and brands that want to reach large audiences, create awareness and increase interaction rates.

Purposes of Twitter TT Service

1. Reaching Large Audiences:
• It allows campaigns, products or services to be announced to Twitter users quickly.
2. Increasing Brand Awareness:
• More visibility and interaction is achieved by being among the trends.
3. Creating an Agenda:
• A wide-scale discussion is initiated about an important event, launch or campaign.
4. Perception Management and Reputation Enhancement:
• It helps the brand or person gain prestige in the digital environment.

How Does Twitter Trend Topic Service Work?

1. Determining Strategy:
• Targeted topics or keywords are determined. (For example, a brand campaign, product launch or special event)
2. Interactive Shares:
• Original and eye-catching content is prepared around the determined hashtag or keyword.
3. Organic and Strategic Support:
• A specific audience or group increases interaction by retweeting and commenting on these contents.
4. Trending:
• With the intensification of interactions, the topic enters Twitter's Trend Topic list.

Advantages of Twitter TT Service

• Fast Spread: Being in the Trends section allows your message to reach a wide audience in a short time.
• High Visibility: Being listed as a Trend Topic attracts the attention of other social media users.
• Brand Trust: Being among Twitter Trends increases the importance and seriousness of the brand or campaign.
• Instant Feedback: Users' comments and reactions provide rapid feedback to measure the impact of the campaign.

In Which Situations Is It Preferred?

• In the launch of a new product or service.
• In an important social responsibility campaign.
• To create mass awareness.
• To manage perception and create public opinion in times of crisis.

This service is a powerful tool for individuals and brands who want to provide more visibility and interaction in the digital world. However, the right strategy and an ethical approach must be used.